Boost Your Content with Keyword Intent Analysis

Instantly discover your audience’s search intent, filter for the right keywords, and start optimizing your content.

Keywords

Geo Databases

ideas for a single keyword

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How to Use Intent for Keyword Research on Semrush

Paste an existing list of target keywords into Keyword Overview & see the intent of each keyword.
Sort your list by various metrics and export it to a spreadsheet to save your research.

Use quick filters for Commercial (C) & Transactional (T) intent in any keyword report.
Find new low competition high-intent keywords for your SEO & PPC plans that can convert on your website.

Analyze the informational, navigational, commercial, or transactional intent of a competitor’s top pages.
See how much of the traffic going to their top pages comes from each type of keyword intent.

No more spreadsheets and manual workflows to determine a keyword’s intent.
Intent is automatically assigned to every keyword in our database as well as any keyword in your Position Tracking campaign.

Searchers looking for an answer to a specific question or general information.

e.g. When was the iPhone invented

Searchers intending to find a specific site or page.

e.g. apple website

Searchers looking to investigate brands or services.

e.g. iPhone vs. Android

Searchers with a strong intent to complete an action or purchase.

e.g. buy iPhone online